SIOUX FALLS, S.D.--Augustana Director of Athletics Josh Morton announced the promotion of Marketing Graduate Assistant Keaton Yeend to Assistant Director of Marketing and Fan Experience.

"In his short time as a graduate assistant at Augustana, Keaton has done an incredible job developing marketing and promotion plans for several of our sports," said Assistant Athletic Director for Strategic Partnerships and Director of the A-Club Emily Punt. "He's been bringing new ideas to the table on how to improve the fan experience and keeping our game days organized with detailed timelines and scripts."

Yeend has worked in the Augustana Athletics Department since July of 2021. 

"Keaton has done an outstanding job in his short time at Augustana. It was a natural fit to have him promoted when a full time position was opened," said Punt. "He brings valuable past experiences and new ideas that will help engage fans at our events and take our game day experience to the next level." 

Originally from Laramie, Wyoming, Yeend brings marketing experience from the University of Wyoming. He is a 2019 graduate of Wyoming, earning a bachelor's degree in Marketing. 

While at the UW, Yeend was a Rochlitz marketing assistant where he helped conduct research in office to aid the growth of the UW brand and drive up attendance at sporting events. 

--GoAugie.com--