CLEVELAND – The National Association of Athletic Development Directors (NAADD) has announced its recipients of its 2022 awards which includes Carol Oakland as a Lifetime Achievement Award winner. Oakland was a member of the Augustana community for 17 years running from 1985-2002.
 
"We are so proud to call Carol an Augustana Viking," Augustana Director of Athletics Josh Morton said. "She has been a true pioneer in our industry and Augustana athletics is better because she spent her career connecting with alumni and friends."
 
Starting as an associate in the development office overseeing athletics fundraising and alumni relations, Oakland was promoted to director of athletics development focusing exclusively on athletics fundraising. At that time in her career, Oakland was the only woman in fundraising at Augustana. Making a name for herself, Oakland launched the Augustana Athletics Auction, raising $18,000 in the first year and $80,000 in her last year of leadership. Amongst her many accomplishments, Oakland established the Sam Milanovich golf tournament in 1993, which now has an endowed scholarship value of $500,000.  A total of 325 student-athletes have received scholarships since 1993. 
 
Oakland's work in fundraising was instrumental in building a foundation of success for Augustana athletics. Under her leadership, financial support for the Viking athletics department grew exponentially, creating a legacy of impact through annual and endowed scholarships, program support and enhanced facilities. Her fundraising success helped coaches recruit the most talented student-athletes and also helped secure the resources required for competitive excellence. Recognized for accomplishments by the university, Oakland received the Augustana Alumni Achievement Award in 1999.
 
Following her retirement in 2002, Oakland was inducted into the North Central Conference Hall of Fame in 2004. She has since served 10 years on the Board of the Great Plains Zoo in Sioux Falls and a year as president. She also served as Congregational President of her church and co-chaired a capital campaign for a $12 million expansion in 2007 with her husband, Jim.

About NAADD: NAADD is the first organization of its kind to provide educational and networking opportunities, enhancement of acceptable operating standards and ethics, and establishment of the overall prestige and understanding of the profession of athletics development and fund raising. For more information about NAADD, please visit www.naadd.com. NAADD is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 57^th year. For more information on NACDA and the 17 professional associations that fall under its umbrella, please visit www.nacda.com.