SIOUX FALLS, S.D. - Augustana Athletics is proud to announce a partnership with Opendorse, an athlete marketing company leading the industry in helping student-athletes build their personal brands via engaging digital content.
 
The partnership, signed earlier in 2020, has several Viking teams already on-boarded and using the platform.
 
Opendorse allows Augustana Athletics to deliver digital content, especially professional photography, directly to student-athletes efficiently and effectively via an app. The partnership also provides an avenue to encourage student-athletes, coaches & staff to help build their own personal brands, and that of their programs and the University.
 
"Our goal is to put high quality content in the hands of student-athletes and coaches to help build their personal and program brands, allowing them to tell their own stories," Associate AD for Marketing and Communications David Primus said. "Collegiate athletics is athlete-driven and this gives us an opportunity to support our student-athletes by giving them the opportunity to further build their public image today and for their future careers."
 
Augustana was the first Division II school to partner with Opendorse.
 
"We're excited to work with Opendorse because it fits into our philosophy statement and is another example of being a student-athlete centered department," Augustana Director of Athletics Josh Morton said. 
 
Based in Lincoln, Nebraska, Opendorse was founded by Nebraska football alumni Blake Lawrence and Adi Kunalic. Opendorse has become a proven market leader in helping sports organizations and their athletes increase their value on social media. Augustana is one of more than 100 premier collegiate athletics properties using Opendorse, including Clemson, Creighton, Central Florida, Nebraska and Minnesota.
 
"I'm thrilled to welcome Augustana Athletics as a partner in helping student-athletes build their personal brands," Opendorse CEO Blake Lawrence said. "As our first NCAA Division II partner, AU stands as an innovator in embracing social media brand development as a valuable opportunity for student-athletes at every level."
  
About Opendorse
Opendorse is the sports technology company that maximizes endorsement value for athletes. Founded by two University of Nebraska college football alumni, Opendorse was built to help athletes make the most of their moment and to capture this massive opportunity alongside the organizations they're connected to. From All-Americans to All-Pros – when athletes share content on behalf of their partners or organizations – they share it through Opendorse.  25,000+ athletes use Opendorse to build their brand and publish social media content from partners. 500+ sponsors and 1,000+ teams at the collegiate and professional level use Opendorse to manage endorsement deals and provide athletes with a one-tap publishing platform to social media content from partners.